Our Family
After seeing the success of the first store, a second location was added. In the 1950s, the Jordan-Allen-Hall family noticed another opportunity to bring a much-needed resource to Union Springs. Formal education was not a privilege awarded to the town's people of color and it was a glaring problem. Seeing this as a chance to balance the racial justice scale again, the JAH family pulled together the money they had earned and gave their children the ability to attend college. Some children chose to pursue their education even further and received college degrees from the esteemed Tuskegee University, as well as Alabama A&M. Upon graduation, several family members returned to Union Springs to teach local African-American children. Essie Mae Hall, their mother, became instrumental in starting the Head Start program in the local schools.
These stories of grandeur continue to serve as inspiration for the current generation and beyond. Just as their forebearers aimed to impact the surrounding rural towns, Little USA seeks to do the same by educating, revitalizing, and investing back into the community, which has become known as our Little USA.